FAQ

Frequently asked questions

What is NovaVer?

NovaVer is a Quebec food company exploring what research says about broccoli microgreens — the whole young plant, rather than a single isolated compound. Our focus right now is on understanding and sharing that research.

What are broccoli microgreens?

A microgreen is broccoli at its youngest harvestable stage — typically about 7 to 14 days after sowing, once the first true leaves have developed. Exact timing varies with temperature, light, and growing conditions.

What is sulforaphane, and where does it come from?

Broccoli doesn't contain sulforaphane directly. It contains a precursor called glucoraphanin, sitting inert inside the plant's cells. When the plant is chewed or chopped, an enzyme called myrosinase is released and converts glucoraphanin into active sulforaphane.

Why does freeze-drying come up so often?

Freeze-drying removes water through sublimation — ice turning directly to vapor — at low temperatures. It's slower and more energy-intensive than heat-drying, which is a real trade-off worth naming. The upside is that it's gentler on heat-sensitive components like myrosinase.

Do you make health claims?

No. We talk about what researchers have found, and we let you draw your own conclusions. We don't rank or quantify vitamins, and we don't promise specific health outcomes. If you have a specific health concern, please speak with your doctor or a registered dietitian.

Why Quebec?

We work with local microgreens growers in Quebec. Keeping the supply chain short and local isn't just a values statement — it's part of how freshness is protected before freeze-drying even begins.

How can I follow along?

Take the Health IQ Challenge or submit a broccoli recipe. Both run in new rounds every 2 weeks, and both are the best way to stay close to what we're working on.